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Template Gallery

Survey Templates

Preview a template, adapt the questions, and collect answers.

A clay shelf of ready-made research templates organized by method and outcome.

Start small. Ask something useful.

Short surveys for feedback, onboarding, and clear messaging. Preview the questions before choosing.

Feedback Pocket

Learn how the moment felt and what to improve.

2 questions · about 1 min

Onboarding Friction Map

Identify a specific milestone, its main obstacle, and a suggested improvement.

4 questions · about 2 min

Message Clarity Check

Find misunderstandings and words that need clarification or proof.

4 questions · about 2 min

  1. 1. Customize a draft. Edit the wording and settings.
  2. 2. Publish and distribute. Choose a link or an embed.
  3. 3. Review answers. Read responses as they arrive.

What decision do you need to make?

Choose a goal to narrow the gallery. Choose it again to see all templates.

Showing 42 templates across 12 decision groups.Preview or customize a template.

Price and package
5

Set price points, packaging, and willingness-to-pay boundaries.

Van Westendorp Pricing Study thumbnail

Van Westendorp Pricing Study

pricing

Find acceptable price ranges and tension points before committing to packaging or launch price.

9 questions ~6 min
Conjoint Bundle Trade-off thumbnail

Conjoint Bundle Trade-off

product

Identify the package bundle most likely to maximize conversion, expansion, and pricing confidence.

12 questions ~8 min
CPG Flavor and Pack Conjoint thumbnail

CPG Flavor and Pack Conjoint

product

Pick the flavor, pack, claim, and channel combination most likely to win a first shelf test.

14 questions ~9 min
Investor Diligence Offer Conjoint thumbnail

Investor Diligence Offer Conjoint

market research

Price and package live research feeds, expert panels, and memo-ready diligence deliverables.

13 questions ~9 min
Gabor-Granger Packaging Ladder thumbnail

Gabor-Granger Packaging Ladder

pricing

Estimate demand curves across price points with purchase-intent follow-up and segment splits.

10 questions ~7 min

Prioritize a roadmap
3

Rank features, benefits, and investments by customer value.

MaxDiff Roadmap Prioritization thumbnail

MaxDiff Roadmap Prioritization

product

Force trade-offs across candidate features and turn the result into a ranked roadmap.

10 questions ~7 min
EV Feature Conjoint thumbnail

EV Feature Conjoint

product

Choose the launch trim and premium feature bundle with the strongest share and rejection-risk profile.

16 questions ~10 min
Healthcare Workflow Conjoint thumbnail

Healthcare Workflow Conjoint

product

Prioritize the workflow bundle that clears value, auditability, and implementation-risk thresholds.

15 questions ~10 min

Validate a concept
1

Decide which product or service concept should advance.

Concept Duel thumbnail

Concept Duel

product

Compare two plain-text offers, including neither and no preference, and capture the reason for the choice.

3 questions ~2 min

Improve customer experience
5

Diagnose loyalty, satisfaction, effort, and recovery opportunities.

3-Face Customer Satisfaction Loop thumbnail

3-Face Customer Satisfaction Loop

satisfaction

Spot satisfaction movement, route poor experiences, and build a recurring recovery report.

5 questions ~2 min
Feedback Pocket thumbnail

Feedback Pocket

satisfaction

Learn how the moment felt and what to improve.

2 questions ~1 min
Lost-Customer Listening Form thumbnail

Lost-Customer Listening Form

satisfaction

Learn the main reason a customer left, what they chose instead, and what was missing.

4 questions ~2 min
NPS Diagnostic Tracker thumbnail

NPS Diagnostic Tracker

satisfaction

Measure loyalty while capturing the reasons, blockers, and segments behind the score.

7 questions ~4 min
Research Data Stack Feedback thumbnail

Research Data Stack Feedback

product

Understand how teams want survey evidence to connect with BI, CRM, warehouse, and agent workflows.

10 questions ~7 min

Understand a market
2

Explain segments, demand, competitors, and behavior.

B2B Win-Loss Research thumbnail

B2B Win-Loss Research

market research

Compare won, lost, and no-decision accounts to isolate sales friction and competitor strengths.

11 questions ~8 min
Procurement Blocker Check thumbnail

Procurement Blocker Check

market research

Identify the buying step and evidence needed to move a purchase forward.

4 questions ~2 min

Evaluate messaging
5

Find claims and language that resonate, confuse, or need proof.

Claim Highlighting Lab thumbnail

Claim Highlighting Lab

market research

Identify the exact words to keep, rewrite, prove, or remove before launch.

7 questions ~5 min
Message Clarity Check thumbnail

Message Clarity Check

market research

Find misunderstandings and words that need clarification or proof.

4 questions ~2 min
Message and Claim Test thumbnail

Message and Claim Test

market research

Compare value propositions and claims for clarity, credibility, and purchase motivation.

8 questions ~5 min
Multilingual Message Test thumbnail

Multilingual Message Test

market research

Compare translated claims for meaning, tone, credibility, and market-specific interpretation.

13 questions ~9 min
Brand Tracking Pulse thumbnail

Brand Tracking Pulse

satisfaction

Track awareness, consideration, preference, trust, and brand language across segments over time.

12 questions ~8 min

Define an audience
2

Build evidence-backed segments, personas, and ideal customer profiles.

ICP Discovery Sprint thumbnail

ICP Discovery Sprint

market research

Identify the best early customer profile with need intensity, budget, urgency, and adoption constraints.

12 questions ~8 min
Persona Evidence Map thumbnail

Persona Evidence Map

product

Replace lightweight personas with evidence-backed roles, jobs, pains, buying triggers, and objections.

11 questions ~8 min

Improve employee experience
1

Track engagement, workload, enablement, and retention signals.

Employee Pulse Program thumbnail

Employee Pulse Program

employee

Give leaders a recurring engagement signal with enough history to separate noise from durable movement.

9 questions ~4 min

Evaluate an experience
5

Assess usability, events, purchases, and other key interactions.

Onboarding Friction Map thumbnail

Onboarding Friction Map

ux

Identify a specific milestone, its main obstacle, and a suggested improvement.

4 questions ~2 min
Training Transfer Check thumbnail

Training Transfer Check

employee

Separate attempted application from barriers before changing a training program.

4 questions ~2 min
Event Pulse thumbnail

Event Pulse

satisfaction

Choose what to keep or improve for the next event.

4 questions ~2 min
First-value Feedback thumbnail

First-value Feedback

ux

Identify obstacles to the first useful outcome.

4 questions ~2 min
Webinar Feedback thumbnail

Webinar Feedback

satisfaction

Improve webinar content and explanations.

4 questions ~2 min

Assure research quality
2

Review evidence quality, confidence, provenance, and readiness.

Research Readiness Compass thumbnail

Research Readiness Compass

market research

Check the decision, audience, measurement, and ownership foundations before starting a study.

5 questions ~3 min
Response Quality Audit thumbnail

Response Quality Audit

market research

Stress-test survey traffic with attention, duplicate, plausibility, and open-text quality checks.

9 questions ~6 min

Prepare a decision
6

Turn a research question into an approved, decision-ready study.

Live Poll War Room thumbnail

Live Poll War Room

market research

Run a moderated live research stream with poll moments, segment cuts, and real-time decisions.

15 questions ~12 min
Human Expert Interview Study Brief thumbnail

Human Expert Interview Study Brief

market research

Approve a governed study brief before screening or outreach begins.

10 questions ~12 min
Decision Confidence Check thumbnail

Decision Confidence Check

market research

Surface one stakeholder's view of the evidence, alignment, and unresolved assumptions behind a decision.

5 questions ~3 min
Service Fit Intake thumbnail

Service Fit Intake

market research

Collect the goal, deadline, constraints, and desired next step before a service conversation.

4 questions ~2 min
AI Agent Research Brief thumbnail

AI Agent Research Brief

market research

Turn a business decision into research goals, constraints, sample plan, and agent-ready deliverables.

8 questions ~6 min
Stakeholder Report Readiness thumbnail

Stakeholder Report Readiness

market research

Collect the data, charts, quotes, and caveats needed for a board or client-ready report.

9 questions ~6 min

Validate with experts
5

Recruit and interview qualified experts for calibrated judgment.

Expert Calibration Screener thumbnail

Expert Calibration Screener

market research

Separate confident knowledge from guesswork and route high-trust respondents to premium surveys.

8 questions ~6 min
Expert Snowball Sampling thumbnail

Expert Snowball Sampling

market research

Recruit scarce expert segments through controlled nominations, consent, and quality scoring.

10 questions ~7 min
Human Expert Qualification Screener thumbnail

Human Expert Qualification Screener

market research

Create a documented include, exclude, or follow-up-needed recommendation for human review.

10 questions ~7 min
Human Expert Interview Guide thumbnail

Human Expert Interview Guide

market research

Run a consistent human-led conversation and hand source-labeled evidence to a reviewer.

12 questions ~45 min
Expert Panel Brief thumbnail

Expert Panel Brief

market research

Scope a live expert panel for diligence, competitor intelligence, or emerging-market questions.

6 questions ~5 min

Prefer to start from scratch, or curious which question types power these templates?