Concept Duel Survey Template
Compare two plain-text offers, including neither and no preference, and capture the reason for the choice.
Version 1. Content review is pending; review the wording before publishing.
3
questions
~2
minutes
0
demo uses
Create a draft from the backend template key, then edit questions, logic, targeting, and reporting in your workspace.
Best for
Target buyers comparing two offers.
Decision output
Compare two plain-text offers, including neither and no preference, and capture the reason for the choice.
Method
Fixed-order paired concept preference; not a randomized experiment or conversion prediction
Before you use this template
- • Concepts appear in a fixed A/B order. This simple preference form is not a randomized experiment and does not predict conversion.
- • Use comparable descriptions. Keep neither and no preference options to avoid forcing a choice.
- • Review wording and settings before publishing. Embed collection requires a published survey and an approved parent origin. Preview questions contain no collected responses.
Suggested Expert Roles
Brand insights lead
Concept, claims, creative testing
Browse matching experts
UX researcher
Usability, workflow, adoption
Browse matching experts
Research advisor
Survey design, sample plan, readout
Browse matching experts
Initial sample planning range: Set targets for the audience groups and comparisons you need. Confirm them against the method before recruiting.Pair this template with expert review when the study affects pricing, investment, launch, or regulated workflow decisions.
Build an expert invite panel from this templatePreview Sections
Two offers
Compare the same two descriptions in a fixed order.
Question Preview
1. Concept A: {{concept_a}} Concept B: {{concept_b}} Which would you prefer for {{use_context}}?
2. How confident are you in that choice?
3. What is the main reason for your choice? (optional)
Template FAQ
Who is the Concept Duel template for?
It is designed for target buyers comparing two offers. and teams that need Compare two plain-text offers, including neither and no preference, and capture the reason for the choice..
How many questions are included?
Concept Duel includes 3 questions across 1 sections and takes about 2 minutes to complete.
Can I customize this template?
Yes. Use the create-draft flow to copy the template into the builder, then adjust wording, targeting, logic, branding, and analytics settings before launch.