Gabor-Granger Packaging Ladder

Estimate demand curves across price points with purchase-intent follow-up and segment splits.

Audience

Qualified respondents matched to the research decision.

Outcome

A clear evidence path from respondent answers to stakeholder action.

Method

Structured survey with sections, preview questions, and seeded demo analytics.

questions

minutes

175

demo uses

Estimated timing

Category spend~2 min

Price ladder~3 min

Elasticity readout~2 min

Logic flags

Segmentable choice logic

Scaled score capture

Open-text theme capture

Variable copy substitution

Section Tracker

Category spend

Baseline budget, usage, and alternatives.

3 questions

Price ladder

Randomized price exposure and intent levels.

4 questions

Elasticity readout

Reasons, acceptable substitute, and segment confidence.

3 questions

Question Preview

1. How often do you buy products like {product}?

single_choice

2. At {price}, how likely would you be to buy?

rating

3. What would make this price easier to justify?

text