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market research
message testing
claims
positioning
Message and Claim Test
Compare value propositions and claims for clarity, credibility, and purchase motivation.
Audience
Qualified respondents matched to the research decision.
Outcome
A clear evidence path from respondent answers to stakeholder action.
Method
Structured survey with sections, preview questions, and seeded demo analytics.
8
questions
~5
minutes
221
demo uses
Estimated timing
Message exposure~2 min
Believability~2 min
Language capture~1 min
Logic flags
Segmentable choice logic
Open-text theme capture
Scaled score capture
Section Tracker
1
Message exposure
Randomized statement rotation and recall checks.
3 questions
2
Believability
Clarity, trust, differentiation, and proof needs.
3 questions
3
Language capture
Open-ended language that can feed landing pages and sales scripts.
2 questions
Question Preview
1. Which message is most compelling?
single_choice
2. Which words feel unclear or unsupported?
text
3. How credible is this claim?
rating