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market research
icp
segmentation
gtm
ICP Discovery Sprint
Identify the best early customer profile with need intensity, budget, urgency, and adoption constraints.
Audience
Qualified respondents matched to the research decision.
Outcome
A clear evidence path from respondent answers to stakeholder action.
Method
Structured survey with sections, preview questions, and seeded demo analytics.
12
questions
~8
minutes
198
demo uses
Estimated timing
Firmographic fit~3 min
Pain intensity~3 min
Go-to-market cues~2 min
Logic flags
Segmentable choice logic
Open-text theme capture
Variable copy substitution
Section Tracker
1
Firmographic fit
Industry, team size, budget owner, and maturity.
4 questions
2
Pain intensity
Frequency, cost, urgency, and current workaround.
5 questions
3
Go-to-market cues
Channel, language, and proof needs.
3 questions
Question Preview
1. How often does this workflow problem appear?
single_choice
2. Who owns budget for solving it?
single_choice
3. What words would you use to describe the problem internally?
text