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product
personas
jobs-to-be-done
segmentation
Persona Evidence Map
Replace lightweight personas with evidence-backed roles, jobs, pains, buying triggers, and objections.
Audience
Qualified respondents matched to the research decision.
Outcome
A clear evidence path from respondent answers to stakeholder action.
Method
Structured survey with sections, preview questions, and seeded demo analytics.
11
questions
~8
minutes
127
demo uses
Estimated timing
Role and context~3 min
Jobs and pains~3 min
Persona proof~2 min
Logic flags
Multi-select coding
Open-text theme capture
Segmentable choice logic
Variable copy substitution
Section Tracker
1
Role and context
Job, workflow, team, decision rights, and tools.
4 questions
2
Jobs and pains
Core jobs, unmet needs, and switching moments.
4 questions
3
Persona proof
Quotes, contradictions, and sales implications.
3 questions
Question Preview
1. Which job are you trying to get done?
multi_choice
2. What current workaround do you use?
text
3. Which objection would stop adoption?
single_choice