All roles
Go-to-market evidence

For Marketing Teams

See which claim earns attention, which phrase creates doubt, and what proof the audience needs before campaign spend begins.

Positioning and claims
Audience definition
Brand tracking
Create a message testBrowse marketing templates
Illustrative Gotopico decision report with evidence-linked recommendations, research charts, caveats, reviewer approval, and export controls.
Illustrative product view—not a customer result
Beta

A relevant product path

Turn findings into a reviewed decision report

For marketing teams, start with message testing: Compare claims and capture phrase-level reactions before committing media and production budget.

Open the matched decision guide

Problems this playbook solves

Each path starts with a concrete decision, names the method, and links to the deeper problem guide.

Message testing

Problem

Campaign spend begins before teams know which words resonate or create credibility risk.

How to solve it

Compare claims and capture phrase-level reactions before committing media and production budget.

Message test
Claim highlighting
Open the decision guide
Audience research

Problem

Personas drift into assumptions when they are not tied to real jobs, triggers, and objections.

How to solve it

Build an evidence-backed ICP from structured profiles and reviewed qualitative context.

Segmentation
ICP research
Open the decision guide
Brand tracking

Problem

One-off awareness studies cannot separate durable movement from noise.

How to solve it

Keep a stable core instrument and trend awareness, consideration, preference, and language over time.

Brand tracker
Recurring survey
Open the decision guide

Survey examples

Three surveys for the decisions ahead

Start with the decision, inspect the evidence available today, and keep the limits attached to every handoff.

Claim Highlighting Lab

Find the exact phrases that create attention, confusion, or credibility risk before launch.

Desktop captured brand-claim study bundle.
Analysis · Captured

Synthetic example · not a customer result.

Public: Beta

Boundary: Research response is not campaign conversion evidence.

Evidence gap: Local authenticated synthetic decision views are captured. Production deployment, customer outcomes, claim substantiation, and method-specific live certification remain unverified.

Preview highlighting labRead study evidence and limitations
How it works and evidence limits

Use this when

Teams know a claim underperforms but not which words create trust or doubt.

What you do

Collect phrase-level reactions, credibility, and rewrite signals.

  • Phrase-level reaction capture
  • Credibility and proof needs
  • Open-text rewrite direction

Evidence returned

Phrase heatmap, proof needs, and open-text explanations.

Product: Beta
Evidence: Captured Synthetic Product Evidence

Illustrative product view using synthetic data. It is not a customer result or outcome claim.

Capabilities: review-assisted-text-analysis, founder-sales-marketing-use-cases

ICP and message fit

See whether the intended buyer finds the message clear, credible, and differentiated.

Desktop ICP discovery workflow backed by the seeded fixture.
Analysis · Captured

Synthetic example · not a customer result.

Public: Available

Boundary: Stated fit does not predict pipeline or revenue.

Evidence gap: Local authenticated synthetic decision views are captured. Production deployment, customer outcomes, claim substantiation, and method-specific live certification remain unverified.

Preview ICP studyRead study evidence and limitations
How it works and evidence limits

Use this when

A message wins overall while missing the intended buyer.

What you do

Qualify the audience and compare message response by segment.

  • Audience qualification
  • Segment message scorecard
  • Proof-needs reason library

Evidence returned

Segment scorecard, proof needs, and reason library.

Product: Live
Evidence: Captured Synthetic Product Evidence

Illustrative product view using synthetic data. It is not a customer result or outcome claim.

Capabilities: founder-sales-marketing-use-cases, review-assisted-text-analysis

Brand Tracking Pulse

Repeat a stable instrument without presenting synthetic or thin-base movement as campaign impact.

Brand Tracking Pulse: public template setup preview. This is not an authenticated editor or respondent run.
Respondent Or Setup · Captured

Synthetic example · not a customer result.

Live execution is not certified.

Public: Design Partner

Boundary: This is design-partner work; synthetic movement is not campaign impact.

Evidence gap: Authenticated local aided-awareness waves, valid bases, low-base suppression and stakeholder handoff are captured. Other brand funnel dimensions remain illustrative; deployed recurring scheduling and causal effects are unverified.

Preview tracking templateRead study evidence and limitations
How it works and evidence limits

Use this when

One-off studies make durable brand movement hard to distinguish from noise.

What you do

Repeat awareness, consideration, preference, and trust questions.

  • Stable wave survey
  • Base-aware trend framing
  • Segment movement warnings

Evidence returned

Multi-wave trend, segment movement, bases, and warnings.

Product: Experimental
Evidence: Template Ready

Illustrative product view using synthetic data. It is not a customer result or outcome claim.

Capture: Public Template Setup. Live execution is not certified.

Inspect synthetic tracking evidence

Capabilities: founder-sales-marketing-use-cases, presentation-and-share-links

Read evidence provenance and downloads

Recurring study evidence

Illustrative product evidence using deterministic synthetic data. It is not a customer result or outcome claim.

Fixture version
persona-recurring-evidence-manifest.v1
Declared fixture timestamp
Provenance
Checked-in deterministic synthetic fixtures. Hashes identify artifact contents; they do not certify live execution.

Limitations

Wave-to-wave movement is descriptive and does not establish that a campaign, product change, or service intervention caused an outcome.

Minimum reportable base: 30. Fixture readiness does not establish authenticated product capture or live publication.

Artifact downloads

brand-tracker-instrument.v1.json

SHA-256: ca65e3803b203c6782e58803a377172f1c210d20074e8749606dff910edd50d9

brand-tracker-response-summary.v1.json

SHA-256: de175941dc189c0666aa69e7b0be03116759733ff967733865a8d2a7f3758a2f

nps-csat-diagnostic-instrument.v1.json

SHA-256: e26db48287327e9c54b1b5c6c6b43c8443113a70f52c39bbdf2f9e55ae4efa50

nps-csat-diagnostic-response-summary.v1.json

SHA-256: 629152b21fcff10d3d0eca4b2214685347d5249e2806a6fd444bfcaca60fe6d1

stakeholder-report.v1.json

SHA-256: 19aa996807e7ff40d616b5562cc72ef667cf7342023233cbe5c3416539d4a25c

stakeholder-report-public-share.v1.json

SHA-256: 959ac3a046ccf499d8a672853226d01842131ee55cbcf9fd9fd2b9eb20fdcc9b

stakeholder-report-export.v1.json

SHA-256: b9e1418bbdd93a731ed9b9d9b0b5296d01703011932685c3e2018bc1694b053f

Download machine-readable manifest
Role-specific workflow
1

Before launch: test claims, audience fit, and proof gaps with the intended buyer segment.

2

After launch: connect response and brand movement to a reviewed campaign learning agenda.

Decision-ready handoffs
Message scorecard
Audience segments
Campaign brief
Brand trend
Quote library

Important context: Email, links, QR codes, embeds, webhooks, and reviewed reports have distinct capability and plan statuses; planned intercepts are labeled rather than implied.

Start Here Next

Templates

Marketing research templates

Open templates for ad testing, brand perception, claims, pricing, and customer feedback.

Browse templates
Use cases

Message and positioning workflows

Move from campaign hunches to message testing, audience feedback, and evidence-backed positioning.

Browse use cases
Resources

Research methods glossary

Match message, brand, and pricing questions to the method that produces credible answers.

Review methods

Related roles

FoundersPressure-test the ICP, offer, price, and next product bet before scarce runway turns a persuasive founder story into sunk cost.Data analystsReceive analysis-ready survey data with stable structure, quality context, valid bases, suppression rules, and provenance preserved for downstream work.

Start a message test

Discuss campaign research

Create a message testBrowse marketing templates