34+ question types, from quick polls to real research methods
Choice questions, behavioral interactions, and full research methodology — MaxDiff, conjoint, Van Westendorp and more — all rendered with the same accessible, mobile-first respondent experience. Try the live demos below: they are the actual components your respondents see.
Question types
34+
14
The Basics
13
Advanced UX & Interaction
8
Research Methodology
Five demos on this page are playable — no account needed.
The Basics
Everything you expect from a survey tool — choice, scales, open text, and structured inputs — with accessible, mobile-first respondent UX.
Short Text
One-line open response.
Best for: Names, titles, short identifiers
Long Text
Paragraph response with optional character guidance.
Best for: Reasons, feedback, verbatims
Voice Open-End
Open response with browser speech-to-text transcript entry.
Best for: Mobile verbatims, expert answers, and low-friction qual feedback
Single Choice
Choose exactly one answer.
Best for: Segments, categories, screener logic
Multiple Choice
Choose several answers with optional limits.
Best for: Behaviors, channels, feature usage
Dropdown
Compact single-select list.
Best for: Long lists and metadata fields
Rating
Numeric satisfaction or quality scale.
Best for: CSAT, perceived quality, effort
NPS Score
0-10 recommendation likelihood.
Best for: Loyalty and referral intent
Emoji / Face Scale
Tap a face or emoji to answer a satisfaction/pulse prompt.
Best for: CSAT loops, employee pulse, kiosks, and mobile feedback
Yes / No
Binary answer with clear options.
Best for: Eligibility, consent, simple checks
Email capture with email-oriented placeholder.
Best for: Follow-up contact
Number
Numeric input with optional bounds.
Best for: Counts, budgets, quantities
Date
Date response.
Best for: Timelines and event dates
Live Poll
Real-time audience vote with optional result reveal.
Best for: Events, webinars, live research streams, and QR rooms
How likely are you to recommend this product to a colleague?
Interactive preview with sample data — nothing you click is recorded.
Advanced UX & Interaction
Behavioral formats that go beyond radio buttons: click on images, drag to rank, allocate budgets, and drop pins on a map.
File Upload
Collect an attachment from respondents.
Best for: Screenshots, concepts, proof files
Image Choice
Select from visual options.
Best for: Concept, packaging, and creative tests
Matrix/Grid
Rate multiple rows against common columns.
Best for: Attribute batteries and agreement scales
Ranking
Order options by preference or priority.
Best for: Top drivers and prioritization
Slider
Continuous numeric scale.
Best for: Intensity, likelihood, budgets
Range Slider
Choose a numeric range.
Best for: Acceptable price or timing windows
Constant Sum
Allocate points across options.
Best for: Budget share and trade-off allocation
Semantic Differential
Bipolar adjective scale.
Best for: Brand perception and positioning
Heatmap Click
Capture where respondents click on an image.
Best for: Ad, landing page, and packaging review
Claim Highlighting
Highlight phrases in copy by reaction category.
Best for: Message, claim, ad, and landing-page copy testing
Attention Check
Quality-control prompt for respondents.
Best for: Panel quality and screening
Knowledge Calibration
Confidence-rated factual checks for expertise and calibration.
Best for: Expert panels, quality scoring, and premium respondent trust
Geo-location
Drop pins on an interactive map, capture multiple locations, or collect a typed address — with optional area auto-detection.
Best for: Store choice, service areas, market mapping
Drag to rank what matters most when choosing a research tool.
Interactive preview with sample data — nothing you click is recorded.
Split 100 points across next quarter's budget priorities.
Interactive preview with sample data — nothing you click is recorded.
Research Methodology
The methods generic survey tools don't have: trade-off experiments, pricing meters, and prioritization models with the analysis built in.
MaxDiff
Best-worst choice tasks for priority scoring.
Best for: Feature, benefit, and message prioritization
Conjoint (CBC)
Choice-based trade-off experiment.
Best for: Packaging, pricing, and feature bundles
Van Westendorp
Four-question price sensitivity meter.
Best for: Price range discovery
Gabor-Granger
Purchase intent across price points.
Best for: Demand curve and price acceptance
Brand Price Tradeoff
Brand choice under price changes.
Best for: Brand strength and price elasticity
Monadic Purchase
Evaluate one assigned concept at a time.
Best for: Controlled concept and message intent studies
Kano
Classify features by satisfaction impact.
Best for: Roadmap prioritization
TURF
Optimize portfolio reach.
Best for: Assortment, benefits, and message bundles
At what prices would a team research subscription feel too cheap, a bargain, expensive, and too expensive? Watch the built-in consistency checks as you type.
Interactive preview with sample data — nothing you click is recorded.
Answer yes or no at each price — the adaptive ladder homes in on the highest price you'd accept.
Interactive preview with sample data — nothing you click is recorded.
Methods marked Guided setup are configured through the guided research wizard, which sets the design fields the method needs — and publish guardrails block a study from fielding with an invalid method setup.
For developers
Every question type on this page is described by a machine-readable capability manifest, and proposed survey JSON can be dry-run against the same readiness checks the builder uses — both part of the public API.
Put These Question Types to Work
Start from a working survey
Browse ready-made templates that already use these question types, preview them, and make them yours.
Pick the right method for the decision
Not sure whether you need MaxDiff, conjoint, or a pricing meter? The methods hub maps decisions to methods.
See what happens after the answers
Every question type feeds the same analysis layer — charts, exports, and method-specific readouts.
Field any of these question types today
Create a free account, add your first questions in minutes, and upgrade only when you need more.