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Gotopico helps teams design, launch, and learn from surveys, expert panels, and live research workflows.

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Browse every use case
For foundersValidate ICP, pricing, and traction claims before the next investor or launch conversation.For product teamsPrioritize roadmap bets, product bundles, and launch decisions with defensible research methods.For consultantsPackage client-ready survey evidence with transparent caveats, exports, and reports.For researchersRun concept, usability, and mixed-method follow-up studies without losing study rigor.

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    All features
    Question type gallery

    34+ question types, from quick polls to real research methods

    Choice questions, behavioral interactions, and full research methodology — MaxDiff, conjoint, Van Westendorp and more — all rendered with the same accessible, mobile-first respondent experience. Try the live demos below: they are the actual components your respondents see.

    Start free Browse templates

    Question types

    34+

    14

    The Basics

    13

    Advanced UX & Interaction

    8

    Research Methodology

    Five demos on this page are playable — no account needed.

    The Basics

    14

    Choice, scales, text, and structured inputs.

    Advanced UX & Interaction

    13

    Heatmap clicks, ranking, allocation, maps, media.

    Research Methodology

    8

    Pricing, trade-off, and prioritization methods.

    The Basics

    Everything you expect from a survey tool — choice, scales, open text, and structured inputs — with accessible, mobile-first respondent UX.

    Short Text

    One-line open response.

    Best for: Names, titles, short identifiers

    Long Text

    Paragraph response with optional character guidance.

    Best for: Reasons, feedback, verbatims

    Voice Open-End

    Open response with browser speech-to-text transcript entry.

    Best for: Mobile verbatims, expert answers, and low-friction qual feedback

    Single Choice

    Choose exactly one answer.

    Best for: Segments, categories, screener logic

    Multiple Choice

    Choose several answers with optional limits.

    Best for: Behaviors, channels, feature usage

    Dropdown

    Compact single-select list.

    Best for: Long lists and metadata fields

    Rating

    Numeric satisfaction or quality scale.

    Best for: CSAT, perceived quality, effort

    NPS Score

    0-10 recommendation likelihood.

    Best for: Loyalty and referral intent

    Emoji / Face Scale

    Tap a face or emoji to answer a satisfaction/pulse prompt.

    Best for: CSAT loops, employee pulse, kiosks, and mobile feedback

    Yes / No

    Binary answer with clear options.

    Best for: Eligibility, consent, simple checks

    Email

    Email capture with email-oriented placeholder.

    Best for: Follow-up contact

    Number

    Numeric input with optional bounds.

    Best for: Counts, budgets, quantities

    Date

    Date response.

    Best for: Timelines and event dates

    Live Poll

    Real-time audience vote with optional result reveal.

    Best for: Events, webinars, live research streams, and QR rooms

    Try it live
    NPS Score

    How likely are you to recommend this product to a colleague?

    Loading demo…

    Interactive preview with sample data — nothing you click is recorded.

    Advanced UX & Interaction

    Behavioral formats that go beyond radio buttons: click on images, drag to rank, allocate budgets, and drop pins on a map.

    File Upload

    Collect an attachment from respondents.

    Best for: Screenshots, concepts, proof files

    Image Choice

    Select from visual options.

    Best for: Concept, packaging, and creative tests

    Matrix/Grid

    Rate multiple rows against common columns.

    Best for: Attribute batteries and agreement scales

    Ranking

    Order options by preference or priority.

    Best for: Top drivers and prioritization

    Slider

    Continuous numeric scale.

    Best for: Intensity, likelihood, budgets

    Range Slider

    Choose a numeric range.

    Best for: Acceptable price or timing windows

    Constant Sum

    Allocate points across options.

    Best for: Budget share and trade-off allocation

    Semantic Differential

    Bipolar adjective scale.

    Best for: Brand perception and positioning

    Heatmap Click

    Capture where respondents click on an image.

    Best for: Ad, landing page, and packaging review

    Claim Highlighting

    Highlight phrases in copy by reaction category.

    Best for: Message, claim, ad, and landing-page copy testing

    Attention Check

    Quality-control prompt for respondents.

    Best for: Panel quality and screening

    Knowledge Calibration

    Confidence-rated factual checks for expertise and calibration.

    Best for: Expert panels, quality scoring, and premium respondent trust

    Geo-location

    Drop pins on an interactive map, capture multiple locations, or collect a typed address — with optional area auto-detection.

    Best for: Store choice, service areas, market mapping

    Try it live
    Ranking

    Drag to rank what matters most when choosing a research tool.

    Loading demo…

    Interactive preview with sample data — nothing you click is recorded.

    Try it live
    Constant Sum

    Split 100 points across next quarter's budget priorities.

    Loading demo…

    Interactive preview with sample data — nothing you click is recorded.

    Research Methodology

    The methods generic survey tools don't have: trade-off experiments, pricing meters, and prioritization models with the analysis built in.

    MaxDiff

    Best-worst choice tasks for priority scoring.

    Best for: Feature, benefit, and message prioritization

    Conjoint (CBC)

    Choice-based trade-off experiment.

    Best for: Packaging, pricing, and feature bundles

    Van Westendorp

    Four-question price sensitivity meter.

    Best for: Price range discovery

    Gabor-Granger

    Guided setup

    Purchase intent across price points.

    Best for: Demand curve and price acceptance

    Brand Price Tradeoff

    Guided setup

    Brand choice under price changes.

    Best for: Brand strength and price elasticity

    Monadic Purchase

    Evaluate one assigned concept at a time.

    Best for: Controlled concept and message intent studies

    Kano

    Classify features by satisfaction impact.

    Best for: Roadmap prioritization

    TURF

    Optimize portfolio reach.

    Best for: Assortment, benefits, and message bundles

    Try it live
    Van Westendorp PSM

    At what prices would a team research subscription feel too cheap, a bargain, expensive, and too expensive? Watch the built-in consistency checks as you type.

    Loading demo…

    Interactive preview with sample data — nothing you click is recorded.

    Try it live
    Gabor-Granger

    Answer yes or no at each price — the adaptive ladder homes in on the highest price you'd accept.

    Loading demo…

    Interactive preview with sample data — nothing you click is recorded.

    Methods marked Guided setup are configured through the guided research wizard, which sets the design fields the method needs — and publish guardrails block a study from fielding with an invalid method setup.

    For developers

    Every question type on this page is described by a machine-readable capability manifest, and proposed survey JSON can be dry-run against the same readiness checks the builder uses — both part of the public API.

    Explore the API docs

    Put These Question Types to Work

    Templates

    Start from a working survey

    Browse ready-made templates that already use these question types, preview them, and make them yours.

    Browse the template gallery
    Methods

    Pick the right method for the decision

    Not sure whether you need MaxDiff, conjoint, or a pricing meter? The methods hub maps decisions to methods.

    Visit the methods hub
    Analytics

    See what happens after the answers

    Every question type feeds the same analysis layer — charts, exports, and method-specific readouts.

    Explore analytics

    Field any of these question types today

    Create a free account, add your first questions in minutes, and upgrade only when you need more.

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