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market research
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copy testing
claim highlighting
voice
message testing

Claim Highlighting Lab

Test product, ad, landing-page, or sales copy by asking respondents to mark phrases that resonate, confuse, or feel hard to believe.

Audience

Target buyers, customers, or expert reviewers evaluating new message copy.

Outcome

Identify the exact words to keep, rewrite, prove, or remove before launch.

Method

Claim highlighting with reaction categories, follow-up voice verbatim, and segment-ready copy diagnostics.

7

questions

~5

minutes

164

demo uses

Estimated timing

Message exposure~1 min
Phrase evidence~1 min
Rewrite signal~3 min

Logic flags

Scaled score capture
Phrase-level evidence capture
Transcript-first voice capture
Segmentable choice logic
Variable copy substitution
Section Tracker
1

Message exposure

Show the claim and capture first reaction.

2 questions
2

Phrase evidence

Highlight exact words that help or hurt.

2 questions
3

Rewrite signal

Voice/text follow-up and purchase relevance.

3 questions
Question Preview

1. Before marking the copy, how appealing is this claim?

rating

2. Highlight phrases that resonate or raise concern.

highlight_text

3. What would you say back to the team in your own words?

voice_open_end

4. Which rewrite direction should we test next?

single_choice

5. How credible does the claim feel?

rating