MaxDiff Roadmap Prioritization Survey Template
Force trade-offs across candidate features and turn the result into a ranked roadmap.
10
questions
~7
minutes
377
demo uses
Create a draft from the backend template key, then edit questions, logic, targeting, and reporting in your workspace.
Best for
Qualified respondents matched to the research decision.
Decision output
A research-backed decision brief and chart-ready response set.
Method
Structured survey flow with preview questions, timing, and seeded analytics context.
Decision blueprint
Which roadmap bets deserve priority when everything cannot be equally important?
Adapt this plan to your audience before creating a draft. Review the study design and readiness requirements before launch.
Prepare before drafting
- Write a manageable set of distinct, similarly specific feature statements.
- Identify target users and the segments relevant to the roadmap decision.
Question approach
Ask repeated best-and-worst choices in a balanced item design. Pilot whether users understand the same meaning for each item.
Sample and comparison plan
Size recruitment for the number of items, tasks, design coverage, and segment comparisons. If a subgroup has too few qualified responses, show its base and avoid a separate priority recommendation.
Analysis sequence
- Check item exposure, task completion, and exclusions.
- Review relative priority scores and supported segment differences.
- Combine preferences with delivery cost, strategy, and dependencies before selecting investments.
Decision handoff
A ranked priority brief with bases, segment disagreements, and explicit product trade-offs.
Limits and risks
- Relative preference does not forecast adoption or delivery value.
- Ranks can change when the tested item set changes.
Example availability: available. Illustrative synthetic evidence; live certification remains outstanding.
Preference does not forecast adoption or delivery value.
Evidence gap: Local authenticated synthetic decision views are captured. Production deployment, customer outcomes, claim substantiation, and method-specific live certification remain unverified.
Suggested Expert Roles
Brand insights lead
Concept, claims, creative testing
Browse matching experts
UX researcher
Usability, workflow, adoption
Browse matching experts
Research advisor
Survey design, sample plan, readout
Browse matching experts
Review the sample and comparison plan above.Pair this template with expert review when the study affects pricing, investment, launch, or regulated workflow decisions.
Build an expert invite panel from this templatePreview Sections
Feature inventory
Randomized feature blocks and audience context.
Best-worst tasks
MaxDiff rounds sized for readable trade-offs.
Adoption blockers
Why top features may still fail.
Question Preview
1. Which feature is most important, and which is least important?
2. Which current workflow would this improve?
3. What would stop your team from adopting the top feature?
Template FAQ
Who is the MaxDiff Roadmap Prioritization template for?
It is designed for qualified respondents matched to the research decision. and teams that need decision-ready survey evidence.
How many questions are included?
MaxDiff Roadmap Prioritization includes 10 questions across 3 sections and takes about 7 minutes to complete.
Can I customize this template?
Yes. Use the create-draft flow to copy the template into the builder, then adjust wording, targeting, logic, branding, and analytics settings before launch.