Resource directory

Paper and benchmark directory for stronger research design.

A practical reading map for researchers who need evidence behind the method, not just another tool page.

Choice modeling and conjoint

Useful when buyers compare bundles, price points, and feature trade-offs rather than rating items in isolation.

Reading path

  • Discrete choice experiments and random utility models
  • Hierarchical Bayes utility estimation primers
  • Holdout task validation and choice-set design notes

Pricing and willingness-to-pay

Useful when teams need defensible price corridors, package thresholds, and narrative for finance or GTM reviews.

Reading path

  • Van Westendorp price sensitivity meter applications
  • Gabor-Granger pricing studies and purchase intent calibration
  • Packaging research and feature-value trade-off studies

Prioritization and MaxDiff

Useful when long feature, benefit, claim, or pain-point lists need sharper rank-order evidence.

Reading path

  • Best-worst scaling foundations
  • Balanced incomplete block design examples
  • Message testing and portfolio prioritization benchmarks

Survey quality and response behavior

Useful when buyers challenge sample validity, speeders, duplicates, attention checks, and subgroup reliability.

Reading path

  • Attention-check design and satisficing research
  • Panel quality and duplicate-response detection
  • Question wording, order effects, and mobile survey completion

Prediction, polling, and wisdom of crowds

Useful when live streams, expert panels, or internal forecasts need probability aggregation instead of static summaries.

Reading path

  • Forecast aggregation and calibration research
  • Prediction-market design and crowd probability estimates
  • Live polling dashboards and stakeholder decision cadence

Bring the evidence into the workflow.

Pair method reading with templates, sample planning, and live reporting.

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