Pricing Research Suite
Practical pricing research workflows for Van Westendorp, MaxDiff, and conjoint studies. Design the study, collect responses, inspect quality, and turn results into defensible pricing decisions.
Pricing Research Methodologies
Choose from structured pricing research methods, each designed for specific use cases and market conditions.
Price Sensitivity Meter (PSM) to estimate acceptable pricing ranges and guardrails
Key Features
- Price sensitivity mapping
- Acceptable price range identification
- Consumer acceptance analysis
- Point of marginal cheapness/expensiveness
- Indifference price point calculation
Best For
Feature-based pricing research using structured trade-off modeling and preference analysis
Key Features
- Feature value quantification
- Price elasticity modeling
- Market simulation tools
- Competitive positioning analysis
- Revenue scenario review
Best For
Trade-off research for identifying the features, messages, or benefits buyers value most
Key Features
- Best/worst choice tasks
- Preference score ranking
- Item comparison heatmaps
- Respondent quality checks
- Exportable evidence tables
Best For
Structured trade-off modeling for exploring price, package, and feature scenarios
Key Features
- Attribute and level design
- Utility estimation
- Scenario simulation
- Willingness-to-pay analysis
- Portfolio comparison
Best For
Go Deeper on Each Method
Van Westendorp Pricing
Estimate acceptable price ranges and guardrails with the Price Sensitivity Meter.
Conjoint Analysis
Model feature, price, and packaging trade-offs with choice-based conjoint and a market simulator.
MaxDiff Prioritization
Rank the features, messages, and benefits buyers value most with best-worst scaling.
Not sure which method fits your decision? Read the pricing research methods playbook
A Practical Pricing Research Path
Move from directional price guardrails to package trade-offs, then launch from a template with the right caveats attached.
Bracket willingness to pay
Use Van Westendorp first when you need acceptable price corridors and clear pricing guardrails.
Open Van WestendorpModel package trade-offs
Use conjoint when the decision depends on feature bundles, tiers, or willingness to pay for specific attributes.
Open conjointLaunch from a template
Start from a pricing or package research template so the method, sample, and report expectations are aligned.
Browse pricing templatesIndustry Applications
Our pricing research methodologies are tailored for specific industry challenges and market dynamics.
SaaS & Technology
Subscription pricing, feature tiers, and freemium models
Financial Services
Fee structures, investment products, and advisory services
Healthcare & Pharma
Drug pricing, medical devices, and healthcare services
Consumer Goods
Retail pricing, brand positioning, and market penetration
Example Workflows
Clear study patterns you can adapt without pretending early-stage evidence is more certain than it is.
Challenge
A B2B SaaS team needs to validate which features belong in each tier before changing prices.
Solution
Use Van Westendorp to bracket acceptable prices, then conjoint to compare tier bundles.
Outputs
- Acceptable price range
- Tier preference table
- Scenario sensitivity report
Methods Used
Challenge
A launch team needs early directional feedback before a larger validated pricing study.
Solution
Run a constrained Van Westendorp study with clear sample-quality flags and documented limitations.
Outputs
- Directional price thresholds
- Sample quality summary
- Decision-risk notes
Methods Used
Challenge
A team needs to decide which benefits and product claims should lead a pricing test.
Solution
Use MaxDiff to rank claims, then carry the strongest items into pricing and package experiments.
Outputs
- Ranked claims
- Segment differences
- Follow-up test design
Methods Used
Ready to Test Your Pricing Strategy?
Build a pricing study, field it with quality controls, and review the evidence before making a pricing change.