Data Quality You Can Defend
Review flagged answers and the evidence behind them. Quality signals guide review; they are not proof of fraud.
Our posture: flag, don't silently reject
Borderline responses go to human review. Exclusions keep the response and the reason on record, so you can trace the sample behind each result.
One Score, Many Independent Signals
Multiple signals contribute to a quality score and a review recommendation.
Scoring signals and speed benchmarks
Why per-survey medians matter
A 90-second completion is suspicious on a 20-minute conjoint and perfectly normal on a 3-question pulse. Benchmarking speed against each survey's own median keeps flags meaningful instead of arbitrary.
What Happens to a Flagged Response
Every signal reports its evidence; the weighted score and flags are stored with the response.
The score maps to a recommendation under your quality policy — accept, review, or exclude.
Review-band responses go to a human queue with the full evidence. Reviewers include, exclude, or escalate.
Exclusions are snapshotted separately from deletion — nothing disappears, and every analysis base is reconstructable.
Attention checks, built in
Add attention-check questions as a first-class question type — trap questions with a known correct answer that validate respondents are actually reading, right inside the builder.
See How This Compares
How other tools handle data quality
Evaluating platforms? See how Gotopico stacks up against the tools on your shortlist — data quality included.
Browse comparisons →Where clean data pays off
Quality scoring feeds straight into analysis: charts, crosstabs, and exports built on the responses you chose to keep.
Explore analytics →The other half of defensible research
Clean responses deserve honest statistics: visible sample sizes, confidence intervals, and significance done right — never paywalled.
See our statistical standards →Run Research You Can Stand Behind
Multi-signal fraud scoring, method-aware quality grades, and an audit trail from raw response to published chart — on every plan.