Primary Research
for Deal Teams
Pressure-test deal assumptions with real respondents. Field customer and market surveys in days, screen out low-quality responses automatically, and analyze the results with confidence intervals and significance tests an investment committee can trust.
Diligence Study Tracker
Built for Due Diligence & Deal Teams
Whether you are validating a thesis, advising a client, or turning around a business, Gotopico puts quality-screened primary research behind the decision.
For Consulting Firms
Run client research sprints — field a survey, screen out low-quality responses, and export decision-ready charts
- Ready-made survey templates
- Automated response-quality screening
- PDF, Word & PowerPoint exports
For Private Equity
Pressure-test an investment thesis with customer surveys and pricing studies before the deal closes
- Customer sentiment and NPS with confidence intervals
- Pricing studies: Van Westendorp, MaxDiff, conjoint
- Segment cross-tabs with significance tests
For Corporate Development
Back advisory and M&A work with defensible primary research — every statistic carries its sample size
- Cross-tabulation with small-base suppression
- Significance testing between segments
- Shareable read-only report links
For Turnaround Specialists
Hear from customers and stakeholders in distressed situations with fast, quality-screened surveys
- Stakeholder and customer surveys
- Open-text analysis with human review
- Per-response quality scoring
Ready to Put Real Data Behind Your Next Deal?
Field a quality-screened survey and analyze it with statistics that show their work — sample sizes, confidence intervals, and significance tests included.
Need practitioner input on a deal? Browse the Expert Network (private beta).