Back to templates
product
Featured
concept test
offer
short form
Concept Duel
Compare two plain-text offers, including neither and no preference, and capture the reason for the choice.
Audience
Target buyers comparing two offers.
Outcome
Compare two plain-text offers, including neither and no preference, and capture the reason for the choice.
Method
Fixed-order paired concept preference; not a randomized experiment or conversion prediction
3
questions
~2
minutes
0
demo uses
Estimated timing
Two offers~2 min
Logic flags
multiple choice question
Scaled score capture
Open-text theme capture
Variable copy substitution
Section Tracker
1
Two offers
Compare the same two descriptions in a fixed order.
3 questions
Question Preview
1. Concept A: {{concept_a}} Concept B: {{concept_b}} Which would you prefer for {{use_context}}?
multiple_choice
2. How confident are you in that choice?
rating
3. What is the main reason for your choice? (optional)
text