CPG Flavor and Pack Conjoint Survey Template
Test flavor, packaging, price, claim, and channel combinations for a consumer product launch.
14
questions
~9
minutes
236
demo uses
Create a draft from the backend template key, then edit questions, logic, targeting, and reporting in your workspace.
Best for
Category buyers recruited by purchase frequency, channel preference, and flavor repertoire.
Decision output
Pick the flavor, pack, claim, and channel combination most likely to win a first shelf test.
Method
Choice-based conjoint with shelf-price and pack-format attributes.
Before you use this template
- • Use thumbnail concepts for early tests, then swap in final pack renders before retailer-facing decisions.
- • Run channel cuts before making a national pack-size recommendation.
Suggested Expert Roles
Conjoint methodologist
Conjoint, pricing, segmentation
Browse matching experts
Pricing specialist
WTP, packaging, revenue strategy
Browse matching experts
Brand insights lead
Concept, claims, creative testing
Browse matching experts
Initial sample planning range: Set targets for the audience groups and comparisons you need. Confirm them against the method before recruiting.Pair this template with expert review when the study affects pricing, investment, launch, or regulated workflow decisions.
Build an expert invite panel from this templatePreview Sections
Usage occasion
Frequency, channel, needs, and flavor repertoire.
Pack trade-offs
Flavor, pack format, claim, count, and price choices.
Shelf story
Capture shelf blockers and message language.
Question Preview
1. Where would you expect to buy {product}?
2. Choose the pack you would put in your cart.
3. Which claim feels least believable?
Conjoint Output Preview
Pick the beverage pack, claim, and channel mix most likely to win the first shelf test.
5
attributes
8
tasks/respondent
342
seeded respondents
61%
holdout hit rate
Shelf price
35.8%
importance estimate
Flavor
18.4%
importance estimate
Front-pack claim
17.9%
importance estimate
Template FAQ
Who is the CPG Flavor and Pack Conjoint template for?
It is designed for category buyers recruited by purchase frequency, channel preference, and flavor repertoire. and teams that need Pick the flavor, pack, claim, and channel combination most likely to win a first shelf test..
How many questions are included?
CPG Flavor and Pack Conjoint includes 14 questions across 3 sections and takes about 9 minutes to complete.
Can I customize this template?
Yes. Use the create-draft flow to copy the template into the builder, then adjust wording, targeting, logic, branding, and analytics settings before launch.