{
  "schemaVersion": "persona-recurring-response-summary.v1",
  "id": "response-summary-brand-tracker-v1",
  "bundleId": "persona-recurring-evidence-2026-10-01",
  "status": "fixture_ready",
  "synthetic": true,
  "customerEvidence": false,
  "instrumentRef": {
    "artifactId": "instrument-brand-tracker-v1",
    "path": "brand-tracker-instrument.v1.json"
  },
  "seriesId": "brand-tracker-series-a",
  "minimumReportableBase": 30,
  "sourceBindings": {
    "personaExampleIds": ["marketing-brand-tracking-pulse"],
    "templateIds": ["demo-template-brand-tracking-pulse"],
    "backendTemplateKeys": ["brand-perception-study"]
  },
  "waves": [
    {
      "waveId": "brand-2026-07",
      "fieldwork": {"openedAt": "2026-07-06", "closedAt": "2026-07-12"},
      "bases": {"invited": 312, "started": 206, "completed": 188, "excluded": 8, "valid": 180},
      "overall": {
        "base": 180,
        "aided_awareness_pct": 48.3,
        "consideration_pct": 31.7,
        "first_preference_pct": 18.9,
        "trust_mean": 3.42
      },
      "segments": [
        {"segmentId": "enterprise", "base": 84, "suppressed": false, "suppressionReason": null, "aided_awareness_pct": 53.6, "consideration_pct": 35.7, "first_preference_pct": 21.4, "trust_mean": 3.51},
        {"segmentId": "midmarket", "base": 75, "suppressed": false, "suppressionReason": null, "aided_awareness_pct": 45.3, "consideration_pct": 29.3, "first_preference_pct": 17.3, "trust_mean": 3.36},
        {"segmentId": "small_business", "base": 21, "suppressed": true, "suppressionReason": "base_below_30", "aided_awareness_pct": null, "consideration_pct": null, "first_preference_pct": null, "trust_mean": null}
      ],
      "caveats": ["Small-business cut is suppressed because its valid base is below 30.", "Cross-sectional waves describe the sampled audience; they do not follow the same people."]
    },
    {
      "waveId": "brand-2026-08",
      "fieldwork": {"openedAt": "2026-08-03", "closedAt": "2026-08-09"},
      "bases": {"invited": 328, "started": 221, "completed": 202, "excluded": 10, "valid": 192},
      "overall": {
        "base": 192,
        "aided_awareness_pct": 50.5,
        "consideration_pct": 32.8,
        "first_preference_pct": 19.8,
        "trust_mean": 3.48
      },
      "segments": [
        {"segmentId": "enterprise", "base": 91, "suppressed": false, "suppressionReason": null, "aided_awareness_pct": 54.9, "consideration_pct": 36.3, "first_preference_pct": 22.0, "trust_mean": 3.57},
        {"segmentId": "midmarket", "base": 76, "suppressed": false, "suppressionReason": null, "aided_awareness_pct": 47.4, "consideration_pct": 30.3, "first_preference_pct": 18.4, "trust_mean": 3.41},
        {"segmentId": "small_business", "base": 25, "suppressed": true, "suppressionReason": "base_below_30", "aided_awareness_pct": null, "consideration_pct": null, "first_preference_pct": null, "trust_mean": null}
      ],
      "caveats": ["Small-business cut is suppressed because its valid base is below 30.", "Differences from July have not been attributed to campaign exposure."]
    },
    {
      "waveId": "brand-2026-09",
      "fieldwork": {"openedAt": "2026-09-07", "closedAt": "2026-09-13"},
      "bases": {"invited": 346, "started": 237, "completed": 218, "excluded": 13, "valid": 205},
      "overall": {
        "base": 205,
        "aided_awareness_pct": 51.2,
        "consideration_pct": 34.1,
        "first_preference_pct": 20.5,
        "trust_mean": 3.5
      },
      "segments": [
        {"segmentId": "enterprise", "base": 98, "suppressed": false, "suppressionReason": null, "aided_awareness_pct": 55.1, "consideration_pct": 37.8, "first_preference_pct": 22.4, "trust_mean": 3.59},
        {"segmentId": "midmarket", "base": 78, "suppressed": false, "suppressionReason": null, "aided_awareness_pct": 48.7, "consideration_pct": 30.8, "first_preference_pct": 19.2, "trust_mean": 3.43},
        {"segmentId": "small_business", "base": 29, "suppressed": true, "suppressionReason": "base_below_30", "aided_awareness_pct": null, "consideration_pct": null, "first_preference_pct": null, "trust_mean": null}
      ],
      "caveats": ["Small-business cut remains suppressed because its valid base is below 30.", "Apparent movement may reflect sampling variation or audience composition."]
    }
  ],
  "trendWarnings": [
    "All values are deterministic synthetic fixtures, not observed customer results.",
    "No campaign exposure variable is used to estimate attribution.",
    "Do not interpret wave-to-wave percentage-point movement as causal lift."
  ],
  "evidenceCaption": "Illustrative product evidence using deterministic synthetic data. It is not a customer result or outcome claim.",
  "nonCausalBoundary": "The three-wave trend is descriptive and does not establish that a campaign caused awareness, consideration, preference, or trust to move."
}