MaxDiff Roadmap Prioritization

Force trade-offs across candidate features and turn the result into a ranked roadmap.

Audience

Qualified respondents matched to the research decision.

Outcome

A clear evidence path from respondent answers to stakeholder action.

Method

Structured survey with sections, preview questions, and seeded demo analytics.

questions

minutes

377

demo uses

Estimated timing

Feature inventory~1 min

Best-worst tasks~4 min

Adoption blockers~2 min

Logic flags

Best-worst rotation

Multi-select coding

Open-text theme capture

Section Tracker

Feature inventory

Randomized feature blocks and audience context.

2 questions

Best-worst tasks

MaxDiff rounds sized for readable trade-offs.

6 questions

Adoption blockers

Why top features may still fail.

2 questions

Question Preview

1. Which feature is most important, and which is least important?

maxdiff

2. Which current workflow would this improve?

multi_choice

3. What would stop your team from adopting the top feature?

text