Section 1
Decision
What business decision will change if this study is credible? What will not be decided here?
Resource directory
Study brief template for turning a fuzzy research request into a launch-ready plan.
Use this structure before building a survey, pricing study, expert panel, or live research stream.
Section 2
Audience
Who qualifies, who is excluded, and which segments require separate reads?
Section 3
Method
Which method fits the decision: survey, conjoint, MaxDiff, pricing meter, expert interview, live poll, or mixed design?
Section 4
Sample
Target completes, incidence assumptions, completion rate, fielding source, and minimum completes per subgroup.
Section 5
Stimuli
Concepts, products, claims, packages, prices, screenshots, videos, or competitive alternatives respondents will evaluate.
Section 6
Quality
Screeners, attention checks, duplicate controls, fraud review, open-end depth expectations, and exclusion rules.
Section 7
Outputs
The final artifacts: dashboard, report, share card, CSV, live room, executive memo, API handoff, or expert shortlist.
Section 8
Timeline
Draft, review, launch, fielding, analysis, stakeholder readout, and follow-up decision dates.
Copy-ready brief block
Decision: Audience: Method: Sample plan: Stimuli: Quality controls: Outputs: Timeline: Risks and open questions:
Ready to turn the brief into a draft?
Pick a template and use this outline as the review checklist before launch.