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    Beta
    Professional+

    Survey A/B Testing

    Professional workspaces can run A/B tests across two to five survey variants through the API, with traffic allocation, variant assignment, and results carrying a p-value from a two-proportion z-test against a configurable confidence level.

    API-only today

    API-only — there is no dashboard UI, and the claim must say so. Two further limits to respect: test definitions live in survey.settings JSON rather than their own table (the same debt as the expert subsystem), and the endpoints have no test module. Do not describe A/B testing as a builder feature, and do not imply a results dashboard.

    How the test is defined

    Two to five variants, one control
    Traffic is split by percentage and the percentages must sum to 100. Exactly one variant is marked as the control, so the comparison has a fixed reference rather than a moving one.
    A confidence level you set in advance
    Between 0.8 and 0.99, chosen when the test is created rather than after the data arrives. Deciding the threshold once you can see the result is how a null finding becomes a positive one.
    A real significance test
    Results carry a p-value from a two-proportion z-test against your target confidence, alongside response counts, completion counts and lift. A variant ahead on raw rate but short of significance is reported as exactly that.

    The whole lifecycle, from the API

    Create, start, stop, assign a respondent to a variant, read results, and delete. An API key scoped to surveys is all it needs.

    # Create a test
    curl -X POST "$BASE/api/v1/surveys/$SURVEY_ID/ab-tests" \
      -H "Authorization: Bearer $API_KEY" \
      -H "Content-Type: application/json" \
      -d '{
        "name": "Intro wording",
        "target_confidence": 0.95,
        "variants": [
          {"id": "a", "name": "Control",  "is_control": true,  "traffic_percentage": 50},
          {"id": "b", "name": "Shorter",  "is_control": false, "traffic_percentage": 50}
        ]
      }'
    
    # Start it, then read results
    curl -X POST "$BASE/api/v1/surveys/$SURVEY_ID/ab-tests/$TEST_ID/start" -H "Authorization: Bearer $API_KEY"
    curl      "$BASE/api/v1/surveys/$SURVEY_ID/ab-tests/$TEST_ID/results" -H "Authorization: Bearer $API_KEY"
    API documentation Create an API key

    When A/B is the wrong tool

    You have twenty candidates, not two
    A/B answers whether this beat that. It needs base in every cell, so twenty variants means twenty times the sample. MaxDiff asks which of twenty items matter and returns a ranking from forced choices — a far cheaper question to ask first.
    MaxDiff
    The question is price, not wording
    Splitting traffic across two prices tells you which of two converts better, not what the acceptable range is or which feature bundle carries it. Van Westendorp and conjoint answer those directly.
    Pricing research

    Base size
    Every figure in the product is shown with the base behind it, and significance warnings are free on every plan. A split test read before it reaches base is a coin toss with extra steps.

    Related Resources

    Use case

    Test a message

    The job this feature exists for, end to end.

    Learn more
    Method

    MaxDiff

    When you have more than two things to compare.

    Learn more
    Developers

    API documentation

    The only interface to A/B testing today.

    Learn more

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    Set up your first study in minutes, or talk through your research goals with our team.

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