Gotopico Insights
Writing on statistically honest research: base-size suppression, an n= on every chart, and methods that earn the decisions they inform — built into the product on every plan, including Free.
Featured Articles
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Statistical Honesty
•6 min readBase-Size Suppression: The Chart That Refuses to Mislead You
Why our analytics withhold a percentage when the base behind it is too thin — and why that guardrail runs on every plan, including Free.
SS
Gotopico Research Team
8/11/2026
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Featured
Pricing Research
•7 min readPricing Research Without Guesswork: Van Westendorp in Practice
Four questions, one price corridor. How the Price Sensitivity Meter turns 'what would you pay?' into a defensible range.
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Gotopico Research Team
7/21/2026
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Explore the pricing research suiteAll Articles (4)
Statistical Honesty
•6 min read•8/11/2026Base-Size Suppression: The Chart That Refuses to Mislead You
Why our analytics withhold a percentage when the base behind it is too thin — and why that guardrail runs on every plan, including Free.
Statistical Honesty
Base Sizes
Analytics
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See suppression in the analytics suiteSS
Gotopico Research Team
In-house methods & analytics team
Methods
•5 min read•8/4/2026When Averages Lie: MaxDiff vs. Rating Scales
Rating scales let respondents call everything important. MaxDiff forces trade-offs, so you learn what people would actually give up.
MaxDiff
Methods
Survey Design
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Run a MaxDiff studySS
Gotopico Research Team
In-house methods & analytics team
Pricing Research
•7 min read•7/21/2026Pricing Research Without Guesswork: Van Westendorp in Practice
Four questions, one price corridor. How the Price Sensitivity Meter turns 'what would you pay?' into a defensible range.
Van Westendorp
Pricing Research
Methods
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Explore the pricing research suiteSS
Gotopico Research Team
In-house methods & analytics team
AI Analysis
•6 min read•7/7/2026What AI Analysis Can — and Can't — Tell You About Open-Ends
Automated tagging turns a thousand open-ended answers into themes in minutes. Here is where we trust it, and where we make you look at the verbatims.
AI Analysis
Open-Ends
Statistical Honesty
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See AI analysis on your dataSS
Gotopico Research Team
In-house methods & analytics team
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