From Question to Decision
Gotopico turns research questions into decisions you can defend: create a survey, collect quality-screened responses, analyze with real statistics, and report results that show their work.
Four Simple Steps to Better Decisions
The full research workflow — from writing the first question to sharing the final report — lives in one place, with quality checks and statistical rigor built into each step.
Create Your Survey
Build your study in the survey builder — from quick polls to full pricing research with MaxDiff, conjoint, and Van Westendorp questions.
Start from a template or a blank canvas. The builder supports standard question types plus specialized research formats — MaxDiff prioritization, choice-based conjoint, Van Westendorp pricing, and NPS — with multi-rule logic to route respondents through the right path.
- Full question-type library
- Multi-rule skip and branch logic
- Ready-made research templates
Collect Responses
Share your survey by link, QR code, email campaign, or embed — and let automated quality screening work on every response as it arrives.
Every response is checked against your survey's own completion-time median, screened for straight-lining and pattern answering, and open-text answers are analyzed for gibberish and low effort. Suspicious responses are flagged for review before they touch your results.
- Links, QR codes, email campaigns & embeds
- Automated response-quality screening
- Real-time collection tracking
Analyze With Real Statistics
Segment and compare results with statistical tests that show their work — confidence intervals, significance testing, and honest base sizes.
The analytics engine runs cross-tabulation with chi-square and proportion tests, t-tests and ANOVA for means, and Wilson score intervals for proportions. Cells with too few responses are suppressed rather than presented as fact — so you never build a decision on a thin base.
- Confidence intervals on estimates
- Significance tests between segments
- Cross-tabs with small-base suppression
Report and Decide
Turn the analysis into decision-ready output — exports, shareable report links, and dashboards your stakeholders can interrogate.
Export polished reports to PDF, Word, or PowerPoint, or share a read-only report link. Numbers keep their context — sample sizes, confidence levels, and suppressed cells stay visible — so the people reading your results can trust what they see.
- PDF, DOCX & PPTX exports
- Shareable read-only report links
- Every chart carries its sample size
Real-World Applications
The same workflow supports the research questions teams actually face — pricing, prioritization, and tracking — with the right method for each.
Find defensible price ranges and feature values with purpose-built pricing methods.
“What price range does the market consider acceptable for our new plan?”
Force real trade-offs instead of asking respondents to rate everything 'important'.
“Which five roadmap items matter most to paying customers?”
Track satisfaction and sentiment with statistics that admit their own uncertainty.
“Did NPS actually move this quarter, or is the change within the margin of error?”
Why Teams Choose Gotopico
Research-grade methods, automated quality control, and statistics that admit their own uncertainty — in one platform.
Research-Grade Questions
Beyond the basic question types
MaxDiff, conjoint, Van Westendorp, NPS, and a full standard question library with multi-rule logic
Response Quality Screening
Automated fraud and low-effort checks
Speeding, straight-lining, pattern answering, open-text gibberish, and IP velocity checks on every response
Honest Statistics
Tests that show their work
Confidence intervals, significance testing, cross-tabs with base-size suppression, and visible sample sizes
Expert Network
Practitioner panels (private beta)
Build panels of approved experts with quality scores, panel scorecards, and reputation signals
Ready to Run Decision-Grade Research?
Set up your first study in minutes, or talk through your research goals with our team.