Van Westendorp Pricing Study
Find acceptable price ranges and tension points before committing to packaging or launch price.
Audience
Qualified respondents matched to the research decision.
Outcome
A clear evidence path from respondent answers to stakeholder action.
Method
Structured survey with sections, preview questions, and seeded demo analytics.
9
questions
~6
minutes
428
demo uses
Estimated timing
Logic flags
Buyer context
Screen segment, category familiarity, and purchase cadence.
Price meter
Four Van Westendorp thresholds with validation prompts.
Decision readout
Capture reasons, segment differences, and launch-risk notes.
1. How familiar are you with {product} alternatives?
2. At what price would {product} feel too cheap to trust?
3. At what price would {product} feel like a bargain?
4. At what price would {product} start to feel expensive?
5. At what price would {product} be too expensive to consider?