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satisfaction
Featured
churn
customer listening
short form
Lost-Customer Listening Form
Learn the main reason a customer left, what they chose instead, and what was missing.
Audience
Customers who stopped using a product.
Outcome
Learn the main reason a customer left, what they chose instead, and what was missing.
Method
Structured survey with optional open-text follow-ups
4
questions
~2
minutes
0
demo uses
Estimated timing
Leaving and alternatives~2 min
Logic flags
multiple choice question
Open-text theme capture
Variable copy substitution
Section Tracker
1
Leaving and alternatives
Listen to the decision without a sales pitch.
4 questions
Question Preview
1. What was the main reason you stopped using {{product_name}}?
multiple_choice
2. What are you doing instead?
multiple_choice
3. What did you need that we did not provide? (optional)
text
4. If your customer account already gives us a way to contact you, may we follow up about this feedback?
multiple_choice