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Conjoint Bundle Trade-off

Test feature, brand, service, and price combinations to identify preferred packages.

Audience

B2B buyers, admins, and budget owners comparing package architecture.

Outcome

Identify the package bundle most likely to maximize conversion, expansion, and pricing confidence.

Method

Choice-based conjoint with price, support, security, and integration attributes.

12

questions

~8

minutes

312

demo uses

Estimated timing

Qualification~1 min
Choice tasks~5 min
Why they chose~2 min

Logic flags

Balanced choice tasks
Open-text theme capture
Segmentable choice logic
Variable copy substitution
Section Tracker
1

Qualification

Confirm category relevance and purchase responsibility.

2 questions
2

Choice tasks

Balanced package alternatives with price and service trade-offs.

7 questions
3

Why they chose

Preference rationale and switch triggers.

3 questions
Question Preview

1. Choose the package you would be most likely to buy.

conjoint

2. What was the main reason for your choice?

text

3. Which feature would make you switch packages?

single_choice
B2B SaaS Package Conjoint Readiness

Choose the package architecture that maximizes expansion without slowing sales velocity.

Sample plan: n=224 admins and budget owners across mid-market teams, segmented by current stack complexity.
5 attributes
9 tasks/respondent
224 seeded respondents
1 holdout task
Security review and integrations create more lift than raw seat count for larger teams.
The middle bundle wins share when implementation support is included, even against a cheaper self-serve offer.
1 prohibited combinations protect realism in generated tasks.

Value Leader

20%

simulated share · revenue index 19

Balanced Bet

41%

simulated share · revenue index 63

Premium Stretch

39%

simulated share · revenue index 100

2,016

simulated choices

86%

completion estimate

18%

none share

57%

holdout hit rate

Holdout validation

Predicted winner: Balanced Bet

57% hit rate

Directional signal; reserve more holdouts before a launch decision.

Attributes and levels

Included seats

10 seats
25 seats
Unlimited seats

Integrations

CSV export
CRM + warehouse sync
API, webhooks, and CRM

Security

Standard account security
Audit logs + role controls
Private workspace controls

Support

Self-serve
Guided onboarding
Analyst review hours

Monthly price

price
$899/mo
$1,499/mo
$2,499/mo

Sample choice tasks

Which b2b saas option would you choose for the decision below?

Option A

seats10 seats
integrationsCSV export
securityStandard account security
supportSelf-serve
price$899/mo

Option B

seats25 seats
integrationsCRM + warehouse sync
securityAudit logs + role controls
supportGuided onboarding
price$1,499/mo

Option C

seatsUnlimited seats
integrationsAPI, webhooks, and CRM
securityPrivate workspace controls
supportAnalyst review hours
price$2,499/mo

Holdout check: which option is most realistic if budget pressure increases?

Option A

seatsUnlimited seats
integrationsAPI, webhooks, and CRM
securityPrivate workspace controls
supportAnalyst review hours
price$2,499/mo

Option B

seats25 seats
integrationsCRM + warehouse sync
securityAudit logs + role controls
supportGuided onboarding
price$1,499/mo

Option C

seats10 seats
integrationsCSV export
securityStandard account security
supportSelf-serve
price$899/mo

Utility output preview

Monthly price

Top: $899/mo · Lowest: $2,499/mo

Top utility band: 0.27 to 0.35

27.8%

Integrations

Top: API, webhooks, and CRM · Lowest: CSV export

Top utility band: 0.20 to 0.28

24.1%

Security

Top: Private workspace controls · Lowest: Standard account security

Top utility band: 0.16 to 0.24

22.8%

Support

Top: Analyst review hours · Lowest: Self-serve

Top utility band: 0.13 to 0.21

14.7%

Included seats

Top: Unlimited seats · Lowest: 10 seats

Top utility band: 0.12 to 0.20

10.6%

Segment comparison preview

Value seekers

Leads with Balanced Bet at 42%

Watch price premium drag before adding advanced features.

Core buyers

Leads with Balanced Bet at 41%

Core buyers need the middle option to stay clearly differentiated.

Premium leaning

Leads with Premium Stretch at 41%

Premium bundles can win when proof and support are visible.

Methodology notes

224 seeded respondents complete 9 tasks with 3 alternatives each.
1 holdout task validates model fit before utilities are presented in screenshots.
1 prohibited combination rule keeps generated cards realistic.
Confidence bands are deterministic demo intervals that widen for smaller seeded audiences.
Segment comparisons show where the same package ranking may diverge by buyer posture.
A none option is included so respondents can reject all visible offers.

Known limitations

Procurement cycle length and annual discounting are not simulated.
Seat expansion is estimated from preference share, not observed renewal behavior.