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    Statistical Honesty
    Article
    Featured Article

    Base-Size Suppression: The Chart That Refuses to Mislead You

    Why our analytics withhold a percentage when the base behind it is too thin — and why that guardrail runs on every plan, including Free.

    Published 8/11/2026
    6 min read
    Statistical Honesty
    Base Sizes
    Analytics
    Base-Size Suppression: The Chart That Refuses to Mislead You

    In this article

    • The problem: percentages without a base
    • What suppression actually does
    • Why "just show a warning" isn't enough
    • What to do with a suppressed cell

    The problem: percentages without a base

    "67% of enterprise buyers prefer option B" sounds decisive — until you learn it was 2 of 3 people. Cross-tabs slice samples thin fast: a 400-person study cut by segment, then by tenure, quietly produces cells of five or six respondents, and a chart that renders them as confident-looking bars is misleading by construction.

    What suppression actually does

    In Gotopico, every percentage travels with a suppression envelope. When the base behind a figure falls below the reporting minimum, the analytics layer withholds the number instead of rendering it, and the chart says so in plain language:

    • Values below the reporting minimum are suppressed, not styled smaller or asterisked into the footnotes.
    • Low-base cells that clear the minimum are still flagged, so a reader knows to treat them as directional.
    • Cross-tab cells carry their suppression reasons with them — exports included.

    This is a guardrail, not a premium feature: base-size suppression runs on every plan, including Free.

    Why "just show a warning" isn't enough

    Warnings get cropped out of screenshots. A percentage that exists will be quoted; a percentage that is withheld cannot be. Suppression moves the honesty decision from the person pasting the chart into a deck to the system generating it.

    What to do with a suppressed cell

    A suppressed cell is information: it tells you the study wasn't powered for that cut. You can widen the segment, field more responses, or report the parent group instead. What you can't do — because the chart won't let you — is present noise as signal.

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    About the Author
    SS
    Gotopico Research Team

    Our in-house methods and analytics team. We write about the statistical guardrails we build — base-size suppression, visible sample sizes, and honest method choice.

    Survey Methodology
    Statistical Honesty
    Pricing Research
    Analytics
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