Why our analytics withhold a percentage when the base behind it is too thin — and why that guardrail runs on every plan, including Free.

"67% of enterprise buyers prefer option B" sounds decisive — until you learn it was 2 of 3 people. Cross-tabs slice samples thin fast: a 400-person study cut by segment, then by tenure, quietly produces cells of five or six respondents, and a chart that renders them as confident-looking bars is misleading by construction.
In Gotopico, every percentage travels with a suppression envelope. When the base behind a figure falls below the reporting minimum, the analytics layer withholds the number instead of rendering it, and the chart says so in plain language:
This is a guardrail, not a premium feature: base-size suppression runs on every plan, including Free.
Warnings get cropped out of screenshots. A percentage that exists will be quoted; a percentage that is withheld cannot be. Suppression moves the honesty decision from the person pasting the chart into a deck to the system generating it.
A suppressed cell is information: it tells you the study wasn't powered for that cut. You can widen the segment, field more responses, or report the parent group instead. What you can't do — because the chart won't let you — is present noise as signal.
Everything described above is built into the product. Start free — no credit card.
Our in-house methods and analytics team. We write about the statistical guardrails we build — base-size suppression, visible sample sizes, and honest method choice.

Rating scales let respondents call everything important. MaxDiff forces trade-offs, so you learn what people would actually give up.

Automated tagging turns a thousand open-ended answers into themes in minutes. Here is where we trust it, and where we make you look at the verbatims.